Case Study
STARBUCKS
A CAFFEINE-POWERED MARKETING CAMPAIGN
Velocities Stagnant→ 15% Sales Lift
The opportunity
The primary challenge was to overcome the stagnation in pod velocities, indicating a lack of consumer interest or awareness regarding the new Starbucks Nespresso pods available at Target locations nationwide.
The insight
To drive interest, Starbucks needed to create real human engagement with hyper-targeted coffee-loving shoppers. Success relied on connecting with consumers based on their proximity to specific stores and their demonstrated interest in coffee-related content.
The execution
Starbucks implemented a cutting-edge and highly interactive marketing campaign centered around the innovative mobile application, APP>LESS.
The platform leveraged advanced targeting algorithms to identify potential customers based on proximity to specific Target stores and interest in coffee content.
The app engaged users by allowing them to explore and experience new coffee flavor variants in a personalized way, tailoring the presentation based on the consumer's mood.
Interactive features included mood-based quizzes, augmented reality experiences, and exclusive promotions accessible only through the mobile platform to create a memorable brand connection.
The results
Campaign Performance
Experience it live
Caffeine-Powered Engagement.
Experience how hyper-targeted mobile experiences can revive retail sales and create meaningful connections with coffee lovers.
Experience it live