Mobile consumer engagement platform For CPG and Retail

What are consumer engagement platforms, and why are they crucial to your company’s growth? 

Consumer engagement platforms are all-in-one solutions that empower companies to create, customize, and build powerful mobile journeys for their target audience. 

More than just a tool for automating marketing campaigns and sales strategies, consumer engagement platforms ensure businesses can consistently connect with customers in immersive, interactive ways throughout the commerce journey (from pre-shop to in-store).

These innovative tools ensure marketing leaders keep up with evolving customer expectations, boost conversion rates, and, most importantly, long-term loyalty.

What are Consumer Engagement Platforms?

Consumer engagement platforms are powerful software solutions that help marketers tell their stories in immersive and innovative ways. They also encourage customer conversion and collect valuable data on long-term preferences.  

Unlike CRM (Customer Relationship Management) or CDP (Customer Data Platform) solutions, Consumer Engagement Platforms don’t just unify data. They give companies the tools to leverage customer insights to deliver personalized messages and experiences across different channels.

For instance, the GenesisX consumer engagement platform gives companies an environment where marketers can build unique and interactive experiences using cutting-edge AI, access unique customer insights, and further their conversion opportunities.

Companies can use GenesisX to build pre-shopping mobile experiences that direct customers to the right products. In addition, marketers can leverage AI to boost brand awareness and recognition with immersive storytelling. Organizations can also track each campaign's impact on their target audience. 

The Benefits of Consumer Engagement Platforms

Consumer engagement isn’t just a buzzword; it’s something every organization, especially in CPG and retail, needs to prioritize to increase sales and enhance their brand’s reputation. Gallup studies show that successfully engaged customers are up to 23% more profitable than their counterparts.

Unfortunately, keeping customers engaged isn’t easy. Not only do you need to find a way to meet customers where they are in an increasingly omnichannel world, but you also need to gather and use significant amounts of data to personalize each experience.

Consumer engagement platforms give companies a holistic view of their ideal consumers and provide them with the tools they need to design and implement engaging campaigns.

With a consumer engagement platform, businesses can:

1. Transform Personalization Strategies

The core purpose of a consumer engagement platform is to enhance consumer experiences. Today’s consumers respond to fast, innovative messaging mobile channels that are highly personalized and relevant to their needs. 

71% of customers expect companies to deliver highly personalized interactions throughout their buyer journey. Consumer engagement platforms make it easier to build highly focused campaigns by aligning critical data and empowering companies to maintain a holistic view of the customer journey.

With these platforms, a company can combine targeting insights from first-party data and more into a single customer view or multiple customer segments. From there, teams can build campaigns that directly appeal to each customer's specific needs throughout their purchasing journey, boosting their chances of conversions. 

2. Strengthen Customer Relationships

Consumer engagement platforms make the customer experience the heart of any company’s success strategy. They make it easy for businesses to reach out to customers with valuable messaging and experiences, offering end-to-end support and guidance wherever they are. 

For instance, with a consumer engagement platform, companies can create campaigns that guide customers to the ideal product based on their needs, automatically answer questions about specific offerings, and empower buyers to reach out to support teams when necessary.

An AI-powered solution can instantly surface relevant information for a customer, from video guides to product details, to help customers make purchasing decisions quickly. 

3. Enhance Company Revenue

consumer engagement platforms give companies the cutting-edge resources they need to build highly personalized, and branded experiences for customers. You can customize every campaign and strategy to match your brand’s personality, draw attention to your unique selling points, and differentiate yourself from the competition.

It’s even possible to customise campaigns for different requirements, like adjusting your strategy based on the geographic location of your audience or previous purchasing histories. 

The result is a significant impact on company revenue, sales, and conversions. Moreover, since consumer engagement platforms can scale with your business, you can adapt and optimize your campaigns as your business evolves, constantly learning from each strategy implemented to drive stronger results. 

Transforming Customer Relationships 

Keeping customers engaged in a world packed with competing brands battling for attention isn’t easy. To connect with customers, forge stronger relationships, and increase conversions, you need a way to deliver personalized experiences to your target audience cohesively.

A consumer engagement platform provides the central solution for organizing customer data, building branded campaigns, and enhancing customer acquisition and conversion rates. 

Discover how you can unlock the true power of customer engagement with the GENESISX consumer engagement platform today. Contact us here to find out more.