Pawsitively Successful: Iams Advanced Portfolio Trial Campaign
Iams faced a challenge in improving trial rates for its Advanced portfolio, specifically designed to meet the key needs of pets, among a targeted group of pet parents. The goal was to not only create awareness but also drive meaningful engagement and product trial.
Nurturing Nature: A Heartfelt Campaign for Wild Nuggies Shapes at Walmart
A challenge arose for a food brand launching a new shapes variant, specifically targeting Vegan, Vegetarian, and Flexitarian Walmart shoppers. The goal was to drive incremental velocity lift—an ambitious task given the diverse dietary preferences of the target audience.