Brewing Success: A Caffeine-Powered Marketing Campaign
Starbucks, a renowned coffee brand, faced a challenge when the velocities of their new Nespresso pods at Target were stagnant. The company recognized the need for a creative and engaging strategy to boost sales and reinvigorate interest in their latest coffee flavor variants.
Nurturing Nature: A Heartfelt Campaign for Wild Nuggies Shapes at Walmart
A challenge arose for a food brand launching a new shapes variant, specifically targeting Vegan, Vegetarian, and Flexitarian Walmart shoppers. The goal was to drive incremental velocity lift—an ambitious task given the diverse dietary preferences of the target audience.
Pawsitively Successful: Iams Advanced Portfolio Trial Campaign
Iams faced a challenge in improving trial rates for its Advanced portfolio, specifically designed to meet the key needs of pets, among a targeted group of pet parents. The goal was to not only create awareness but also drive meaningful engagement and product trial.