Case Study
BUTTERBALL
COOK FROM FROZEN
From product skepticism → Shopper confidence
The opportunity
Butterball launched its Cook From Frozen Turkey Breast Roast to make holiday meals easier, no thawing, prep, or added stress.
But the product created a unique creative challenge. A turkey cooked from frozen looks different from a traditionally prepared bird, and any visual misrepresentation risked breaking shopper trust at the moment of purchase.
Butterball needed retailer-ready creative that could scale quickly across retail media channels without sacrificing authenticity.
The insight
Holiday shoppers don't want perfection. They want confidence in the products they purchase.
GENESISX focused the campaign on authentic product visuals, approachable meal inspiration, and frictionless paths to purchase, because shoppers buy what they believe.
The execution
GENESISX developed two AI-enhanced shopper experiences tailores to high-intent meal-planning moments.
One experience led with lifestyle creative while the second opened with AI-generated video designed to capture attention during active shopping behavior.
Both experiences launched through GENESISX's App>Less retail media format across Kroger and its affiliated retail network.
The result was scalable retail creative that remained authentic, useful, and true to the product.
The results
Roast
Whole Turkey
Whole Turkey Smart Commerce Results
Generated the majority of transfers, strongest performance where seamless shopping paths were available.
Generated the majority of transfers, strongest performance where seamless shopping paths were available.
Experience it live
AI-Powered storytelling.
Transforming ideas into cinematic, emotionally charged narratives that captivate audiences and scale at the speed of imagination!
Experience it live