Butterball Cook From Frozen ad on mobile — Swipe up to learn more at Kroger

Case Study

HORMEL

HERE FOR THE SNACKS

From multi-brand complexity → Unified shopper experience

The opportunity

With the Big Game approaching, Hormel needed to bring together multiple brands Hormel Pepperoni, Planters, Wholly Guacamole, Herdez, and Hormel Chili under one cohesive retail campaign.

The risk was fragmentation. Without a strong creative system, the campaign could easily feel like disconnected product placements instead of a unified game-day experience.

The campaign also needed to launch simultaneously across nine retail environments, each with unique compliance requirements and shopper behaviors.

The insight

Consumers don't shop for "campaigns." They shop for occasions and solutions.

GENESISX unified the portfolio around a shared game-day experience instead of individual product messaging creating a shopper journey built around how people actually browse and plan for game day.

The execution

GenesisX created an AI-enhanced retail media experience anchored by a GenAI-powered video introduction that established the game-day moment.

Shoppers were guided into an interactive "Pick Six Snack Board" experience featuring products across the Hormel portfolio.

GenesisX simultaneously deployed nine retailer-specific versions of the campaign while maintaining a consistent creative narrative across every environment.

The campaign scaled across retailers without sacrificing consistency, speed, or shopper relevance.

The results

Roast

+7.83% Average sales per household

+5.06% Lift in purchase occasions

Whole Turkey

+6.55% Increase in sales rate

17.77x Return on Ad Spend

Results were validated across six product lines and nine retail environments.

By focusing the campaign around an occasion-led shopper experience, GenesisX helped drive measurable commerce impact across the full portfolio.

This campaign succeeded because it balanced scale with cohesion. Across nine retail environments, GenesisX maintained a unified shopper experience while adapting creative to each retailer — proving speed, customization, and consistency can coexist in modern retail media.

Experience it live

AI-Powered storytelling.

Transforming ideas into cinematic, emotionally charged narratives that captivate audiences and scale at the speed of imagination!

EXPERIENCE
BEST ON MOBILE