Butterball Cook From Frozen ad on mobile — Swipe up to learn more at Kroger

Case Study

BUTTERBALL

COOK FROM FROZEN

From product skepticism → Shopper confidence

The opportunity

Butterball launched its Cook From Frozen Turkey Breast Roast to make holiday meals easier — no thawing, prep, or added stress.

But the product created a unique creative challenge. A turkey cooked from frozen looks different from a traditionally prepared bird, and any visual misrepresentation risked breaking shopper trust at the moment of purchase.

Butterball needed retailer-ready creative that could scale quickly across retail media channels without sacrificing authenticity.

The insight

Holiday shoppers don't want perfection. They want confidence in the products they purchase.

GENESISX focused the campaign on authentic product visuals, approachable meal inspiration, and frictionless paths to purchase — because shoppers buy what they believe.

The execution

GENESISX developed two AI-enhanced shopper experiences tailores to high-intent meal-planning moments.

One experience led with lifestyle creative while the second opened with AI-generated video designed to capture attention during active shopping behavior.

Both experiences launched through GENESISX's App>Less retail media format across Kroger and its affiliated retail network.

The result was scalable retail creative that remained authentic, useful, and true to the best...

The results

The campaign delivered measurable impact across every stage of the funnel — validating GenesisX's approach to authentic, scalable retail media creative.

Roast

50.56% Sustained click-through rate across the campaign

20,973 Activations generated, exceeding plan by 2.3%

2,643,302 Total impressions delivered

Whole Turkey

52.27% Sustained click-through rate across the campaign

70,439 Activations generated, exceeding plan by 29.6%

8,402,695 Total impressions delivered

Whole Turkey SmartCommerce Results

19% Walmart Generated the majority of transfers, strongest performance where seamless shopping paths were available.

45% Publix Generated the majority of transfers, strongest performance where seamless shopping paths were available.

15.5K Cart transfers. Strong shopper intent driven by retailers with Smart Commerce enabled, led by Publix and Walmart.

$697.7K Attributed cart value on $138,250 media investment → 5.0x attributed cart value vs media investment.

Engagement was strongest among female shoppers ages 25–44 during high-intent meal-planning hours.

Authentic product representation paired with shopper-focused storytelling helped drive strong engagement throughout the campaign.

This campaign succeeded because it balanced authenticity with scale. GenesisX helped Butterball launch retailer-ready creative across Kroger's retail network without sacrificing shopper trust and proving scalable AI-enhanced creative can still feel believable, useful, and conversion-focused.

Experience it live

AI-Powered storytelling.

Transforming ideas into cinematic, emotionally charged narratives that captivate audiences and scale at the speed of imagination!

EXPERIENCE
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