APP>LESS / A retail solution by GENESISX

Creative videoDevelopmentIncluded

Turn your brand story into a shoppable experience. APP>LESS connects retail media, creative, and mobile-first experiences to move shoppers from discovery to action.

No app download needed.

See APP>LESS in action Let’s talk
A Sour Patch Kids APP>LESS experience displayed on a phone

Retail media / Creative / Shoppable experiences

01 / How it works

Bring shoppers into the
experience, wherever they are.

  1. A shopper looking at her phone

    Media brings shoppers into the experience.

  2. Butterball summer campaign on a phone

    Explore the creative and discover products.

  3. A shopper tapping a retailer product page

    Add to cart, redeem an offer, or find a store.

See the full journey,
not just the screens.

See how shoppers move from the first impression to a retail action.

Butterball’s Fire Up Summer Favorites experience Request a live demo

02 / Integrated offering

  1. Media

    Retail media
    management

    GENESISX manages media for the selected retailers and campaign goals.

  2. Creative

    Content
    production

    Story-driven video and visual assets put the products in focus.

  3. Experience

    APP>LESS
    destination

    A mobile-first experience connects shoppers to a relevant retail action.

03 / Performance model

Pay for an agreed action.

Define the campaign action before launch.

  1. Add to cart
  2. Offer taken
  3. Store found

Confirm commercial terms and measurement definitions before publication.

Retail scalable / Within the performance model

Build on your existing
retail media plan.

Reach new shoppers and support launches, seasonal moments, and promotions with one coordinated campaign.

Frollies products and their Summer Vibe mobile experience
QR code for the live Frollies experience Experience it live

04 / Proof of performance

Campaign results.

Frollies watermelon frozen treats

Frollies

24.5%

Sustained sales lift vs. pre-program trends
9x sales rate above ice cream norms

Coors Light products against an icy background

Molson Coors

8.1x

iROAS, exposed vs. control stores
$180K creative savings and value-added media

Three Butterball burgers

Butterball

$697.7K

Attributed cart value on $138k media
91K activations across two programs

GenesisX campaign data. Integrated engagements included creative and media. Figures pending internal validation for external use.

05 / Optional campaign extensions

More ways
to extend the experience

Complementary solutions, available when relevant to campaign goals.

06 / Frequently asked questions

Questions about APPLESS

Do shoppers need an app?

Shoppers open APP>LESS in their mobile browser from a link or QR code.

Does this replace our retail media plan?

APP>LESS can fit into your existing retail media plan as the shoppable destination for the campaign.

What counts as an action, and how do you track it?

The action is defined before launch. Examples include adding to cart, taking an offer, or finding a store. The measurement setup depends on the action and the retailer.

Which retailers and shopping actions can we support?

Share your retailer list and desired shopper action so the GENESISX team can confirm availability for your campaign.

What assets do we supply, and what do we own?

Start with your brand guidelines and approved product assets. The production scope and usage rights are agreed during project setup.

How long does launch take, and is there a minimum spend?

Share your target launch date and campaign scope with GENESISX to confirm timing and budget.

Have another question? Contact GENESISX.